About Us
Director: Rose Crossland
I am commited to helping your company flourish and stand out from the competition.
I am passionate about communications and branding and have a reputation for helping organisations understand the unique recipe that makes up their brand, distilling it to the essence of the most important key messages and delivering this across a variety of media.
My extensive experience in event management enables me to plan and produce experiences with a difference that people enjoy and remember.
My work in the corporate and not-for-profit sector also gives me an understanding of the different messages needed for different audiences.
I am proud of the successeses I have achieved with my work. Click here to find out more.
Email me now. I look forward to working with you to produce quality, effective communications that gets results.
Why 'Flavour'?
I like to relate branding with food. I love food, always have.
I often use the analogy for creating an effective brand to making a cake.
To make - say - a chocolate cake....... first of all you need a recipe/strategy. Then you have assemble all of the essential ingredients, adding your own 'secret ingredients' that makes your chocolate cake unique (it could be chilli, orange, raspberry jam......) After that, you combine everything, creating that unique essence of a chocolate cake. Then you bake it and decorate it/message.
Hopefully it tastes as good as it looks, has it's own distinctive flavour and everyone loves your chocolate cake the best!
To stand out from your competition and be the best at what you do, you need to understand your business, recognise your own unique combination of ingredients and deliver on what you promise.
Using the cake analogy again, you need to know what makes your choclate cake so special, so much better than everyone elses.
Does it taste better? Do you use a secret ingredient that noone else uses? Is it an old family recipe that has never yet failed six generations of your family? Do you only use organic ingredients? Is yours the most expensive but the best quality? Is yours the cheapest?
In business, from the top down, all owners and staff need to understand:
What business they are in
What makes their company stand apart from their competition
What they want to say to their target markets
What they want their target markets to say about them
AND they all need to believe in what they do and deliver!

